About us

Ally founded APHM Ltd to channel her expertise and passion into creating an innovative, impact-driven events and marketing company. With a career spanning senior roles as Chief of Staff, Head of Marketing & Communications, and leader of major projects in elite sport, membership organisations, and higher education, she saw the need for a partner that combines strategic insight with flawless delivery. Drawing on extensive experience in event management, media, recruitment, and innovation, Ally built APHM to help clients achieve ambitious goals with creativity, precision, and strong relationship management at every level. Her entrepreneurial mindset, high emotional intelligence, and commitment to coaching and collaboration underpin APHM’s ethos: delivering exceptional results with integrity and imagination.